Melbourne entrepreneur, Phoebe Lay started her business Matcha Sisters in late 2015 with a dual purpose in mind; promote healthy lifestyles through the sale of ceremonial grade matcha tea, and support survivors of human trafficking.
We are proud to be the charity partner for Matcha Sisters, who are donating 50% of their profits to Hagar to support the recovery of trafficking survivors. We sat down with Phoebe recently to ask what the partnership meant to her.
Why did you start Matcha Sisters?
I started up Matcha Sisters in late 2015 after travelling to Europe or an overseas working holiday. While away, I learned about the issue of human trafficking and after doing my research I was shocked by its prevalence in our world. I asked myself “How can I make a difference?”. That was when I decided to combine my passion for healthy food and Japanese Matcha powder with the opportunity to give back to victims that have been through the trauma and abuse of being a trafficked victim. What started as a desire to volunteer and help campaigns that stop human trafficking then turned into the idea that if I could sell a product that I love while contributing to a cause I feel strongly about, and how much more of a difference would that be.
Why did you choose to partner with Hagar?
When forming Matcha Sisters, I knew that I wanted to partner with an organisation that was providing comprehensive and best practice care to survivors of human trafficking. Soon after, I heard Actor Rachel Griffiths talking about Hagar’s work with survivors on the radio and it was the first sign that this was an organisation that I wanted to be involved with. Since hearing more about Hagar’s programs in Cambodia, Afghanistan and Vietnam I couldn’t be more proud to support Hagar through my business.
What does the partnership mean to you and your business?
The partnership with Hagar Australia has enabled me to combine by two passions; healthy living and ending human trafficking. It also makes Matcha Sisters one of the most unique small businesses out there. Rather than asking people to donate funds, we are giving people an opportunity to give and return they even get a chance to improve their health and drink amazing cups of matcha tea.
What is Matcha?
Matcha is vibrantly green and finely powdered green tea, originating from Japan. Whilst it was traditionally used in tea ceremonies, Matcha also possesses notable health benefits and is rich in antioxidants, fibre and chlorophyll. It has a unique rich taste, encompassing vegetal and astringent flavors, followed by a natural sweet after taste. The nutrients found in 1 cup of matcha tea is equivalent to 10 cups of steeped green tea. Matcha is also known to be good for boosting the immune system, energy and focus and will boost your metabolism, making is very popular as a natural weight management aid.
Hagar is so grateful to Phoebe who, through her business Matcha Sisters is raising funds and awareness for the issue of human trafficking.
To read more about Matcha Sisters, visit their website.